San Saba, Texas - October 6, 2025, Aldridge Marketing Inc., a respected AV manufacturer representative firm with more than 33 years in the industry, is proud to announce its official relaunch as AMI 2.0 under the leadership of AV industry veteran Christos Desalernos.

The relaunch marks a new era for AMI, with major investments in leadership, staff, and technology to better serve vendor partners and customers throughout the TOLA region. AMI 2.0 has strengthened its leadership team with the addition of a Vice President, COO/CTO and expanded sales staff, while also implementing proprietary automation systems to streamline order processing, quoting, and AR/AP. These advancements free the team to focus on what matters most: building relationships, driving sales, and delivering unmatched customer support.

"AMI has always been about relationships and results," said Christos Desalernos, Owner and President. "With AMI 2.0, we are combining decades of industry experience with modern tools and a fresh approach to help our vendor partners grow."

The launch will be accompanied by a new website, an industry-wide media campaign, and expanded initiatives including new sales coverage in key territories and strategic line card growth.

With AMI 2.0, Aldridge Marketing is building on its long legacy while embracing the future of the AV industry.